Privacy Concerns and Your Mobile Fundraising Campaign
|May 31, 2011||Posted by M. P. under Management, Philanthropy, Technology||
Is your nonprofit considering a mobile fundraising campaign? Advances in mobile communications technology offer innovative ways for nonprofits to share their stories and appeals with potential donors, but a recent survey shows that smartphone users continue to have privacy concerns around the use of mobile applications.
What does this mean for the nonprofit looking to take their fundraising activities mobile?
- Have a Plan B. Make certain that your organization’s website is updated and ready to accept online donations if donors are not able to use the application for any reason – from a technological bug to their own comfort level.
Have concerns about donor privacy made your nonprofit hesitant to try mobile fundraising or have these issues had little impact on your nonprofit’s use of this method of giving?
A complete version of the report is available for download on the TRUSTe.com website.