Nonprofits Realize Need to Mobilize to “Grow” Giving
|November 9, 2011||Posted by M. P. under News, Philanthropy||
A newly released report from Blackbaud, Growing Philanthropy in the United States: A Report on the June 2011 Washington, D.C. Growing Philanthropy Summit by Adrian Sargeant and Jen Shan, Ph.D., addresses the unpleasant fact that charitable giving in the United States has remained stagnant for the past 40 years. While methods of outreach, marketing strategies, and mobile communications have increased exponentially the level of giving remains the same.
The paper draws from the thoughts and research of over 30 nonprofit leaders who participated in the Growing Philanthropy Summit in June of 2011 . Their ideas on how the nonprofit sector can facilitate, if not outright cultivate, a higher level of philanthropic activity were classified into 4 categories, including,
- Enhancing the Quality of Donor Relationships: end separate departments and require much collaboration among teams, take a long-term view of fundraising, redefine relationships between nonprofits and donors, and integrate fundraising strategies; and
- Identifying New Audiences, Channels, and Forms of Giving with Strong Potential for Growth: embrace monthly giving, define and adopt best practices in social media, connect with a younger demographic, and encourage for profit companies and their employees to drive their own philanthropy.
Analysis of the above themes and 2 others, plus over 40 recommendations on what the nonprofit sector can do to grow charitable giving are available in the report Growing Philanthropy in the United States at the Blackbaud website.