Social Media Strategies from the Occupy Movement
|December 16, 2011||Posted by M. P. under Management, News, Technology|
Regardless of your opinion of its purpose or participants, there are some lessons to be taken from the grassroots, decentralized, “leaderless” Occupy moment’s messaging and outreach tactics. Social media played an enormous role not only in connecting the various Occupy camps that popped up in cities across the nation but in bringing them to the attention of the media and eventually the general public.
Below is an interview from October with a social media star (@grimwomyn) in the Occupy movement (from the fundraisinginfo Youtube channel) that is worth a listen, especially if you are with a fledgling nonprofit looking at how to best leverage a small staff and an even smaller budget to engage with your audience. This is a fascinating case study of sorts that nonprofits should be paying attention to.
A point that has stayed with me since I watched the video a week or so ago was one @grimwomyn made about measurement on the fly. While they were not collecting social media metrics at the time, Occupy was paying attention to what was “out there” because, “Ultimately, the way anything online is happening now – you’re only as good as the people who are talking about you and what they are saying.” Which leads me to wonder: how many nonprofits report all sorts of social media metrics to leadership each quarter but couldn’t tell you what was being said about them online just this week?