One Take on the Big Trends for Nonprofit Communications/Marketing in 2012
|January 4, 2012||Posted by M. P. under Management, Technology|
In the video above, Vinay Bhagat, the founder of and chief strategy officer at Convio, discusses his 2012 predictions for nonprofits, specifically around marketing, communication and technology. He sees an increase in the overall influence of new (online) media and the rise of integrated marketing. In addition, peer to peer information sharing (you made it easy to share your message via various platforms in 2011, right?) will become a primary method of engaging supporters. It isn’t enough to merely have a good ask anymore, you have to affect, inspire and mobilize. Countering donor fatigue in a time of constant media messaging and management of the donor experience are also trends he sees as being key to nonprofits in the upcoming year.
His predictions are also posted at the Convio blog, The Connection Cafe.
What trend do you see playing a substantial role in nonprofit communications and marketing in 2012?