The latest snapshot of nonprofit social media use and strategy comes from a recently released report from Sage, a company specializing in software solutions for business and nonprofits. According to first quarter data from their Nonprofit Insights 2012 survey, the majority of nonprofit organizations used social media (84 percent) and reported that that it was important to their organization’s overall mission (75 percent), with 46 percent indicating satisfaction with their social media outcomes.
Other key findings include,
- The top 3 social media sites among those surveyed were Facebook, Twitter and YouTube
- Just over 1/3 (35 percent) of survey participants used a tool to manage their multiple social media accounts
- 71 percent of the nonprofits surveyed indicated that public relations or creating “buzz” was their primary reason for using social media
- Determination of social media “success” was often through the number of social media clicks, friends or followers (reported by 61 percent of participating nonprofits), although 17 percent link it to the amount of dollars raised
- Less than 1/3 (29 percent) of nonprofits blog
Download the report Sage Nonprofit Insights, Q1 2012 Social Media Study for additional survey data as well as social media tips for nonprofits.