Millennials Give – Are You Making it Harder for Them to Give to You?
| June 21, 2012 | Posted by M. P. under Philanthropy, Technology |
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The 2012 Millennial Impact Report, looks at the preferences and behaviors of young professionals ages 20-35, and paints a picture of a highly connected, service-minded cohort that can be moved in a moment to share both their time and treasure.
Highlights from the report are displayed in this infographic, and include,
- 75 percent of respondents made a monetary donation to a nonprofit organization in 2011, 15 percent of those gifts were of $500 or more
- The top 3 ways Millennials prefer to get information from nonprofits: Website – 65 percent, Social media – 55 percent, E-newsletters – 47 percent
- 63 percent of respondents volunteered for a nonprofit in 2011, and 41 percent indicated that they plan to do the same in 2012
Read more about Millennials, including what they feel is the most important information a nonprofit can give them and how they really use their smartphones in the executive summary or the full report, both available at The Millenial Impact website.
A major takeaway from the report is that Millennials claim to act – donate, volunteer – quickly when inspired to do so. Is your nonprofit meeting this need for ALL by 1) moving donors to click the YES I’LL GIVE button/link with a meaningful call to action; 2) making donating/volunteering an easy process; 3) keeping lag time in responding to volunteer and/or information requests minimal (at most) so as not to slow the momentum?
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