It is Official – Everybody’s Giving Online
|July 25, 2012||Posted by M. P. under Management, News, Philanthropy, Technology||
Online giving is considered the number one method of donating to charity mainly due to the popularity of mobile fundraising (and social media) among Millenials, but now it appears that all generations are donating from their keyboards.
Over half (57 percent) of donors give online, an approximately10 percent increase from 2010 data, according to a recent donor survey undertaken by Dunham+Company. While the giving patterns of persons under age 40 have not changed significantly, there was an increase among the over-40 set, notably among Baby Boomers and those over age 65. The proportion of women who now give online also increased (to 64 percent from approximately 50 percent) since the last survey.
Dunham+Company’s research briefs on fundraising and development are available at their website.