Holiday Giving Expectations
|November 25, 2012||Posted by M. P. under Management, Philanthropy||
Approximately half of American adults intend to donate to a charity this holiday season, including 47 percent of those who are currently unemployed, according to Razoo’s 2012 holiday giving survey. The online survey conducted earlier this month highlights the value families place on philanthropy as 71 percent believe in teaching children the importance of giving at an early age.
A survey from Charity Navigator captures nonprofit expectations of end-of-year giving with over half (51 percent) predicting that it will remain the same as 2011, 32 percent foreseeing an increase in donations, and 6 percent expecting a decline. Nonprofits considered results, familiarity and the fiscal health of the organization to be the top donor concerns when pledging a seasonal gift. Donors agreed that fiscal health and results were key factors in giving decisions, along with the charity’s record of accountability and transparency. What factors do you consider most important when deciding on charitable donations?