VerticalResponse conducted a survey of nonprofits and small businesses on their use of social media as part of their marketing and outreach efforts. The responses indicate that more investment, in both time and resources, is being spent on social media than in prior years, but that there are challenges to keeping pace with the immediacy of mobile communications. Findings include,
- 40 percent of respondents spend 6 or more hours a week on social media tasks, with 61 percent reporting that they are spending more time on it than they did last year
- 80 percent of nonprofits surveyed reported posting on Facebook more than once a week
- 2.5 percent of respondents reported a decrease in their social media budgets, while 10 percent reported an increase
- Content curation was the top challenge for both nonprofits and small businesses
Survey results are displayed and discussed at the VerticalReponse blog.