Two Studies Indicate a Brighter Picture for Giving

Good news for philanthropy comes in the form of encouraging reports on giving trends at both the corporate and personal level.

Well over half (59 percent) of the corporate respondents have returned to 2007 total giving levels last year according to the just released Giving in Numbers: 2013 Edition, from CECP and The Conference Board.  Some of the highlights:

  • 38 percent of companies increased their giving by 25 percent or more between 2007 and 2012.
  • Since 2008, corporate non-cash donations (in-kind donations of product, space, services) grew faster than monetary giving.
  • 40 percent of companies plan to increase giving in 2013, while 42 percent report no anticipated change.
  • For the first time in the history of this report, health and social services (28 percent) ceded the top area of giving slot to education (29 percent with k-12 and higher education combined).

The report, which also discusses trends in corporate philanthropy since the 2008 economic downturn, is available for download at the CECP website.

Parents hold the key to their children’s giving habits according to the report Women Give 2013, a study from the Women’s Philanthropy Institute at Indiana University that found children with parents who talk to them about charitable giving are 20 percent more likely to to donate themselves.  Key findings from the research from the Indiana University Lilly Family School of Philanthropy include

  • Nearly 90 percent of youth between the ages of 8 and 19 years donate to a cause or charity.
  • Regardless of income level, over half of the youth reported that they talked with their parents at least twice about charitable giving during the study period (2002-03 and 2007-08), with 60 percent of middle income families discussing philanthropic activities, 59 percent of high income and 52 percent of low income.
  • There were no strong differences in the impact of talking to children about charity across age, race or income categories.
  • Talking to children about giving was shown to have a statistically significant effect on later giving, while role-modeling did not.

Discussing the organizations you support and why you choose to do so has a more powerful impact on children than simply writing the check.  Engaging the next generation of givers truly begins at home.