2016 was a year of flipping the script and changing up the status quo. Come tomorrow, it is time to push through our anxiety about what may lie ahead and plot a course to best navigate the unknown terrain of 2017.
Show the impact of the work you do – the very change your program facilitates at both the client and community levels. It seems to be in fashion to downplay all measurement because quantifying impact can be challenging, what with small samples and scattered cohorts and bias (oh my!). Yes, it is. But demonstrating how a program meets expected and desired goals – the outcomes – is not a clinical trial, it is just good practice. As is using those data to inform and improve services.
Moving purposefully into the unknown may be less intimidating for a nonprofit when there is a verbal AND a financial commitment to cultivate leadership within the ranks.
On the topic of developing leaders, this is a perfect time to engage in a some formative assessment of a more personal nature. As an established or up-and-coming nonprofit leader, how do will you look back on 2016 and plan for 2017?
Use/create a rubric to determine where you are now and what you should focus on, add, or set aside in 2017. Rubrics consist of a descriptive set of items or elements and a related performance scale. List your goals or expectations for 2016, then rate each one on a numerical scale where each point is defined along a continuum of progress, for example, 0 = “No progress made” while 4 = “Achieved 100%.” Add as much or as little detail to each rating point as needed to accurately capture the situation.
Last January, I worked with Emily Marco on a year-in-review that included a look back at professional and personal events and milestones of 2015 and planning for 2016. She also helped me clarify my goals and identify “action steps” to begin working toward them immediately. Emily is a visual problem solver who excels at helping people organize their thoughts and build a plan of action to achieve their goals. If you are interested in exploring a new way to digest the old and plan for the new you can learn more about her new online learning experience Relaunch 2017 or contact her for a goal setting session at Emilymarco.com.
Note: This post is not sponsored. I do not receive any compensation or services for mentions or links included in the post.
Last month The National Endowment for the Arts (NEA) published research on the participation of Americans in the arts at both a national and state level. In 2015, approximately two-thirds of American adults attended at least one film or visual art or performance event within the last year. Films appeared to be the most popular choice (among both urban and rural residents) with 55 percent of adults reporting that they took in a movie, while 32 percent attended a live dance, music or drama performance, and 19 percent an art exhibit. Residents of urban areas attended live arts events (33 percent versus 21 percent) and movies (60 percent versus 46 percent) more than their rural counterparts.
The proportion of American adults reading literature (plays, poetry, novels – not work or school materials) declined from 47 percent in 2012 to 43 percent in 2015. Women (49.8 percent) reported reading literature more than men (35.9 percent). Generally, better educated respondents reported a higher level of literature consumption than those with less education.
Pennsylvania had a slightly lower rate of adults attending a live arts performance or movie than the national average (65.2 percent versus 66.2). Overall, Pennsylvania residents’ rates of arts participation via literature, art class enrollment, personal creation, or use of electronic media to experience the arts were not significantly greater or less than the U.S average. All state profiles and additional briefs on arts engagement are available at the NEA webpage.
The just released M+R Benchmarks Study 2016 (in collaboration with the Nonprofit Technology Network) contains lots of interesting data about the state of online fundraising and marketing among nonprofit organizations. Some highlights
Online revenue is up 19%.
Although email opens and click-throughs are down, email fundraising is up 25%, and among the 25 top performing (dollars raised online) study participants, over one-third of their online revenue is via email.
Nonprofits sent more emails around fundraising and advocacy in 2015 than the year prior, but the response rate decreased.
For every 1,000 emails sent, nonprofits raise about $44.
The average one-time gift ranged from $61 (Wildlife/Animal Welfare nonprofits) to $168 (Rights nonprofits).
Wildlife/Animal Welfare nonprofits have the highest rates of engagement on social media.
On average, just over 1% of website visitors make a donation.
The Benchmarks study may help you gauge your nonprofit’s development and marketing metrics against sector averages, in fact, on page 17 the authors advise how to best use the data comparatively. The study is available to download for free at www.mrbenchmarks.com .
Below are data from the report on aspects of youth and adolescent behavioral health and substance use. Overall, the state percentages are comparable to national percentages, with higher proportions in reported cigarette use and binge drinking.
For Pennsylvania in 2013/2013-14:
approximately 84,000 adolescents (12 to 17 years old), just under 9 percent of all adolescents, used illegal drugs during the month prior.
6.6 percent of adolescents used cigarettes within the last month – this is higher than the national data point of 5.2 percent.
16.5 percent of adolescents binged on alcohol within the last month – again, higher than the national percentage of 14 percent.
198,088 youth (under 18 years of age) received services from the public mental health system, with 63.5 percent reporting improvement post-treatment, lower than the national data point of 69.5 percent.
Report Citation: Substance Abuse and Mental Health Services Administration. Behavioral Health Barometer: Pennsylvania, 2015. HHS Publication No. SMA–16–Baro–2015–PA. Rockville, MD: Substance Abuse and Mental Health Services Administration, 2015.