Posts Tagged by YouTube
|April 20, 2012||Posted by M. P. under Management, News, Technology||
The latest snapshot of nonprofit social media use and strategy comes from a recently released report from Sage, a company specializing in software solutions for business and nonprofits. According to first quarter data from their Nonprofit Insights 2012 survey, the majority of nonprofit organizations used social media (84 percent) and reported that that it was important to their organization’s overall mission (75 percent), with 46 percent indicating satisfaction with their social media outcomes.
Other key findings include,
- The top 3 social media sites among those surveyed were Facebook, Twitter and YouTube
- Just over 1/3 (35 percent) of survey participants used a tool to manage their multiple social media accounts
- 71 percent of the nonprofits surveyed indicated that public relations or creating “buzz” was their primary reason for using social media
- Determination of social media “success” was often through the number of social media clicks, friends or followers (reported by 61 percent of participating nonprofits), although 17 percent link it to the amount of dollars raised
- Less than 1/3 (29 percent) of nonprofits blog
Download the report Sage Nonprofit Insights, Q1 2012 Social Media Study for additional survey data as well as social media tips for nonprofits.
|December 16, 2011||Posted by M. P. under Management, News, Technology|
Regardless of your opinion of its purpose or participants, there are some lessons to be taken from the grassroots, decentralized, “leaderless” Occupy moment’s messaging and outreach tactics. Social media played an enormous role not only in connecting the various Occupy camps that popped up in cities across the nation but in bringing them to the attention of the media and eventually the general public.
Below is an interview from October with a social media star (@grimwomyn) in the Occupy movement (from the fundraisinginfo Youtube channel) that is worth a listen, especially if you are with a fledgling nonprofit looking at how to best leverage a small staff and an even smaller budget to engage with your audience. This is a fascinating case study of sorts that nonprofits should be paying attention to.
A point that has stayed with me since I watched the video a week or so ago was one @grimwomyn made about measurement on the fly. While they were not collecting social media metrics at the time, Occupy was paying attention to what was “out there” because, “Ultimately, the way anything online is happening now – you’re only as good as the people who are talking about you and what they are saying.” Which leads me to wonder: how many nonprofits report all sorts of social media metrics to leadership each quarter but couldn’t tell you what was being said about them online just this week?